NBA Hall-of-Famer and Emmy winner Charles Barkley loves hot dogs, though the Round Mound of Rebound could never really get into hot dog-eating contests because he can’t stand wet bread.

Fortunately for the Inside the NBA analyst, when potato chip brand Ruffles approached Barkley as its latest “Chip Deal” athlete, it could accommodate the 11-time NBA all-star’s fondness of frankfurters without the wet bread. The bags feature Barkley in the front, pointing to a potato chip and wearing a hot dog-themed tie and long shirt sleeves. A new commercial featuring current Ruffles Chip Deal athletes A’ja Wilson, Jayson Tatum, and LeBron James debuts alongside Barkley’s hot dog chips.