Croatian agency Señor teamed up to uniquely position and introduce their client’s wine to a crowed Croatian wine market. They wanted to give the Matkovi? family a brand they could build using only the marketing tools of a family business. Using the concept of honesty, which best describes how the Matkovi? family approaches their business, they came up with Honest wines.
“It’s not just a business. Our days are made of hundreds of beautiful and difficult moments that make us proud of the wines we created for all the honest, human moments you will experience drinking them. Without big words, colorful labels and shiny ads, to us, this is life – true devotion to making great wines. Maybe that is the reason Matkovi? wines have this strange power. They inspire some small, unspoken truths, that are, just like the wines, hard to share.”
Challenge: Thousands of Croatian winemakers struggle for their audience. How do we uniquely position and introduce Matkovi? wines using only marketing tools of a family business?
