Go behind the scenes of reinventing OIKOS, an iconic yogurt brand. Learn how Beardwood&Co and Danone broke the rules of traditional client and agency relationships, redefined the design process, and created a whole new brand world for OIKOS — to show that wholesome and good-for-you doesn’t have to be boring.

From the real deal on how we rallied our “inner mavericks” to launching during a global pandemic, we created the space to dig in and crack open a juicy challenge. Join Lauren Koprowski Bodner, Director, Brand Design Strategy at Danone, and Sarah Williams, Partner and Chief Creative Officer at Beardwood&Co — as they share the true story of how they took a radical new approach and what they learned along the way.