It doesn’t matter how old you are; gummy vitamins are the way to go. BLOOMIES are a hair and skin gummy vitamin line with packaging designed by younique studio. The packaging system is delightful, animated, and reflects the brand’s functional features in a thoughtful way that isn’t overly childish or naive.

Our client was about to launch a new hair & skin gummy vitamins line. A brand needed identity, which would help to stand out in the market. Gummy vitamins have a pleasant taste and are easy to take. Yet they are balanced for adults. However, most of the products, which already existed in this category, looked childish or over the top funny. We wanted a new brand to appear funny & enjoyable, yet in a more solid way.