If you’ve spent any time on the internet in the past few months, then you know that cereal, as we knew it, has quite literally died. That’s not to say that avocado toast and green smoothies have entirely taken over the breakfast market; it simply means that cereal brands have repositioned themselves as a healthier product.

Magic Spoon, the cereal that every influencer you know hocks on their ‘gram, has again disrupted the cereal industry. First, the brand created nostalgic cereals with better-for-you ingredients, but Magic Spoon has newly released Cereal Bars with 10 grams of protein, one gram of sugar, four grams of net carbs, and are free of gluten and grains.