Counter Studio Creates A Quietly Beautiful New Identity For Atelier Ellis

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Atelier Ellis Paint is a brand that focuses on making quiet, beautiful, and handmade paint that helps make your home and space feel alive, welcoming, and calming. Atelier Ellis is an independent maker of color, formulating and making high-quality paints. Being independent means that they can be transparent and open – as they have nothing to hide and everything to celebrate.

The paint brand recently worked with Counter Studio to refresh its brand identity and packaging. The classic typography paired with a sophisticated color palette allows the brand to shine through a new refined and calming design direction.