Since at least Biblical times, breaking bread with other folks at a meal carries a deeper meaning and significance beyond the simple act of physical nourishment. To this day and across humanity, sharing bread with others offers more than corporal sustenance and provides an opportunity to make a human connection, strengthen family bonds, forge new alliances, and ease negotiations.

That interpersonal connection that comes with breaking apart a loaf of bread to share with someone else comes through in Panera’s brand refresh, done in partnership with agency BrandOpus, starting with the bakery-cafe chain’s logo.