Hammerhead is a New York-based company whose mission is to build the finest cycling computers.

They approached our design studio, Guacamole Airplane, to reimagine the structural packaging for their newest product, the Karoo 2, a handlebar-mounted smart GPS unit. Specifically, Hammerhead was looking to avoid non-recyclable EVA foams, which they had relied on for the original Karoo 1 packaging.

Not only would we be packaging the GPS device itself, but Hammerhead also needed to include a handlebar mount, wrench, USB cord, lanyard, and instruction manual. Hammerhead required a design suitable for shipping in all of their target markets and robust enough to survive direct-to-consumer shipments.