This brand has a whole lot of personality, and we’re spilling the tea. The agency Love & War rebranded Partners Coffee to make the brand more accessible, inclusive and evoke a sense of optimism with their tea line. The playful yet almost “tea-stained” packaging colors were chosen to emit a sense of nostalgia while still maintaining a contemporary look and feel. The logo’s font achieves this same balance of sentimentality and modernity while taking inspiration from old-school New York coffee counters. Every single detail has been well thought through without going too overboard. Simplicity meets strategic thinking effortlessly.