Can cartoon breakfast cereal mascots go through a midlife crisis? Kellogg’s may be trying to prove it is possible with a controversial refresh of Toucan Sam, the face of Froot Loops since 1963, and the reception has been less than enthusiastic.

The bright and tropical spokes-cartoon goes flat, literally, reimagined in 2D with brighter, super-saturated colors, a toothy grin, and lives in an equally psychedelic new world that leans hard into a Lisa Frank-esque, gradient-heavy look with a bit of anime thrown in to keep it spicy.