On any given day, you’re bound to come across a piece of packaging. More than likely, you’ll see a lot of it. Stroll through the grocery store or Target, maybe take a peek inside your cabinets or fridge—it’s inescapable. Taken together, they probably paint a portrait of not only who you are as a consumer, but what is happening in your little corner of the world. You could probably even get a little insight as to how the world of design and branding is changing.

Well, this is what we do every year. We look into our crystal ball and tell you what the latest trends are for the next 365 days, what the world of packaging will look like, and how brands will continue to shape our world and tell their own story. And we’re going to get to that, don’t you worry.

Dieline has always been about the best in packaging, but the packaging is no longer the whole story. We also have to think about how we experience a brand, and how they are deeply intertwined with our lives and with the culture at large. You can’t talk about one without the other, and if we’re honest, Dieline isn’t just about packaging design anymore.