This isn’t your typical beer packaging, in fact, it’s not beer packaging at all! Luckies of London have created a clever novelty design for sock packaging that takes inspiration from beer and brewery graphics.

“Everyone loves beer right? These beer inspired socks come packaged in custom pull tab cans. Available in 3 refreshing flavours (Ale, Lager and Stout) and artworked with classic brewery inspired graphics, printed directly on the tin can. Each ‘flavour’ has a complementary colour scheme to represent its contents. Wear responsibly.”