What sets McCormick Distilling’s 360 Vodka apart from other premium spirits is the entire brand’s identity is based on sustainability.

Branding communications firm Sagon Phior handled 360’s brand identity including its graphic and packaging design. “The concept behind the bottle (85% recycled glass) and logo that adorns it (blown into the glass) is all about sustainability, represented by the idea of things coming full circle or 360 degrees,” said Sagon Phior’s Darren Tarlow. “Every aspect of this brand and bottle were created to be as renewable as possible, because renewable things don’t end like the finite, they continue indefinitely. That is a very hopeful and fantastic kind of thought, the exact thought we wanted to imbue in 360,” he said.