Clouds are magical, especially the overly dense, fluffy Cumulus clouds. Younghyun Kim designed a packaging system for a conceptual sugar brand thoughtfully named “Snowy.” The product helps consumers add a bit of sweetness to their coffee, but the authentic charm is within the product’s shape and the packaging system’s simplicity. Sticking to an all-white color palette and a simple typography system creates a soft and silky aesthetic, perfectly fit for a cloud.

Nowadays people try not to mix sugar in their coffee because they started to take care of their health.