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The Dieline Awards 2016: Turbo Flyer® Pattern Series- TAIT Design Co.

Published

OVERVIEW
The Turbo Flyer Pattern Series is a collection of historical patterns from around the world reinterpreted in flight. These special edition art planes celebrate and highlight different cultures by reimagining traditional patterns into the wings of our decorative aircraft. 

PACKAGING
The three different plane designs come in hand screen-printed recycled cardboard cases. Each one is custom diecut to show off the unique shape, pattern, and texture of the intricately laser-cut balsa wood below. The front cover features a natural hinge with a cutscore along the vertical ribs of the cardboard. The packaging opens and closes with an enjoyable velcro snap!

The contrast between the wood, the Japanese paper, and the outer cardboard encasement creates a striking visual. Adding to this visual is the the educational content found in a small window next to the plane parts that reveals information about the specific historical pattern – origin, time period, and meaning.

The packaging serves a dual purpose of both showcasing the product and protecting it for safe keeping.

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