Brooklyn and Bailey McKnight are identical twins and YouTube creators with 6.98 million subscribers. Now, in addition to being vloggers, the McKnight twins are putting their business education and aesthetics to use, partnering with beauty incubator Maesa to launch itk, their new line of skincare products.
The packaging and branding are a blend of sleek technology and warm earthiness. The typography and QR codes on the front remind us of founders Brooklyn and Bailey’s cyber roots as vloggers, while loamy reds, greens, and gold imbue the packaging with a sophisticated look and feel. Boxes feature the logo cutout, an extra touch to the packaging that elevates its shelf presence.
