We don’t generally tend to think of gum as healthy, but turns out it has all kinds of benefits! It can help with digestion, strengthen teeth, help with anxiety, and improve memory, just to name a few positives. But if what chewing gum was like taking vitamins? Gum lovers who hate remembering to take vitamins will love nogum, an all-natural, classic chicle-style gum loaded with Vitamin B6, C, Zinc, and Magnesium.

The packaging design by XNY Studio communicates this clearly with an almost Periodic Table-looking presentation, separating the important information into eye-catching boxes in a variety of Bubblicious pink hues. This simple system stays on-trend by alternating between serif and sans typography, but codes it in a clever way by using wings for the branding voice and taking them off for the more scientific text.