XCJ Rebrands as MìLà, Turns To Design Army To Create Nostalgically Modern Packaging

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Nothing quite beats delicious food that’s easy to prepare at a moment’s notice. MìLà is a contemporary Chinese food brand specializing in soup dumplings, noodle kits, and sauces with an authentic promise to deliver high-quality, effortless products.

The brand launched direct-to-consumer in 2021 as XCJ, but later this month, they’re rolling out in grocery stores for an in-person shopping experience with a makeover and a band new name.

MiLa BBQ Skewers.jpg

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