Kids love to do dangerous shit and post it on social media. From the ghost pepper challenge, eating spoonfuls of cinnamon, tide pods, or the Bird Box challenge, low-rent stunts captured on smartphones and then uploaded to the internet seem to go hand-in-glove. The latest craze, the “shell on challenge” supposedly has teens goading each other into eating foods rind on, or more dangerously, foods still in plastic wrapping.

The trend appears to be relatively new, although internet fad historians Know Your Meme trace the origin to a YouTube video from February of 2017, with YouTuber YonngMo2k15 attempting to eat an egg with the shell on. On April 15th, 2019, another YouTuber posted a similar video, and from there it spread elsewhere to other social media platforms, but most importantly, your Mom’s Facebook feed.