Black Squid Design created this strikingly modern packaging for Whistle Blower Tea Co. The result is an intriguing product that is sure to captivate consumers on the shelves.

“Whistle Blower Tea Co. (Perth, Australia) needed a full rebrand starting with a logo and retail packaging. In a saturated market their product had to stand out as the premium tea that it was, and strongly pronounce their philosophy of honesty and sustainability.”

“Taking inspiration from whistle blowers and code breakers, release of information, and redacted documents, we trialed many combinations of missing letters to achieve the most readable outcome, with the brain naturally filling in the gaps in the logo.