Craft brewer Dogfish Head has changed the packaging on their most popular beer, 60 minute IPA to include the Brewers Association’s Independent Craft Brewers Seal in as large a form as possible.

As explained by their founder Sam Calagione, they are using their packaging “as a soapbox on which we stand to amplify the dialogue and the expectation that brewers large and small be as transparent and authentic as possible with their marketing and packaging.“

While Calagione’s effort might be noble, and surely few would argue with his premise that consumers have a right to know who makes their beer and the importance of transparency and authenticity, the reality is that even with labels and certifications, the lines are blurry when it comes to “small,” “craft,” and “independent.”