Lisa Smith is one of the most respected design leaders on the planet and is the Global Chief Design Officer at Uncommon & D&AD president. Lisa has worked at many of the worlds best agencies and brands such as: Browns, V&A, Marque, The new school, Moving brands, Wolf Olins, Chobani, JKR, Canva & now Uncommon. In this episode we take the opportunity to explore Lisa’s rising through the ranks and what it takes to become a great leader. We touch on Lisa’s personal experiences inside and out of the creative industry, current industry challenges, building client relationships and so much more.