GoodPop Refreshes Once Again

Published

March 9, 2026

Filed under

GoodPop unveils a new in house rebrand for the frozen novelty aisle
Vibrant color blocking and retro inspired typography boost shelf impact
Updated packaging balances clean ingredients with crave worthy appeal

It is the kind of redesign that makes you do a double-take. Yes, GoodPop rebranded in 2022, and yes, they’ve rebranded again.

With its latest redesign, GoodPop refreshes its packaging to meet a category that has moved far beyond simple better-for-you claims and into more craveability. The arched GoodPop wordmark remains friendly and familiar, set in a retro-inspired sans serif that hints at classic ice cream truck graphics.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover