You might think paint can packaging is as boring as watching the paint itself dry, but for Lick’s Supreme range, Midday Studio leans into scale and layering to communicate performance through design.
The oversized graphic forms stretch across the bucket like sheets of color, hinting at the paint’s strength and coverage through visual metaphor.
The palette moves through rich, saturated tones that feel architectural and contemporary, aligning with today’s interiors rather than traditional DIY cues. Instead of decorative illustration, the design borrows from modern art and material abstraction, turning the pack into a statement piece. What makes this stand out in the category is its ability to signal durability and quality through form and composition alone. Because now, even functional products are expected to look curated.
