Welcome To the Magentaverse: Pantone’s 2023 Color of the Year is Viva Magenta

Published

December 1, 2022

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Nearly every year, we have an informal office pool where we try to figure out what the next Pantone Color of the Year will be. While some of us have been rooting for Apocalyptic Black for several years (re: me), we’ve always been wrong—we just can’t read the tea leaves when it comes to Pantone and how they land on what the next trending color will be.

If only one of us had said red-ish, pink-ish, or purple-ish, we’d have to award some serious points and PTO because the 2023 Pantone Color of the Year is magenta. Specifically, that’s Pantone 18-1750 Viva Magenta (or just black for all of you folks working hard in the Adobe creative suite at this very moment).

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.