If Somma & MakeGrowLab have their way, 2019 would be the year of immaculately designed shampoo bars.

And for a good reason too. Shampoo and conditioner bars are a growing trend in the beauty and cosmetic community, one that has the potential to make significant waves in the way we consume plastic when it comes to all things suds. According to National Geographic, concentrated shampoo bars “will outlast two to three bottles of liquid shampoo, meaning you save money and extra trips to the store.”