Portuguese agency VOLTA designed this visually-striking range of conceptual alcoholic beverages as a means for them to showcase their creative process.
“With the release of VOLTA’s newly designed brand identity and the creation of a new Product Design Department, the studio felt the need to create a visual interpretation of of the underlying concept behind their visual identity – Consequence. An interpretation that would explain the way they work, but also the feelings involved during the design process, from the briefing to the production phase.”
“They decided to do this through a bottle collection: THE SHAPING COLLECTION. It is a metaphorical and visual interpretation of every phase of VOLTA’s creative process (the Shaping process), where brands are shaped through careful study, strategy and experimentation. Each phase has an appropriate drink, indicated to achieve the wanted results at the right timing. Its name’s, design and shapes are branding processes in themselves, that work as a group but can be appreciated individually.”
















