Pearlfisher creates the new Viagra brand strategy and packaging for the Russian market. Viagra is know for its iconic “blue pill” and is one of the most well-known pharmaceutical drugs out there. Pearlfisher has taken these iconic elements into Viagra’s re-brand and packaging strategy. The concept behind the branding is to create a story that communicates the products’ effect rather than the problem. Which is highlighted in the packaging and Viagra’s logo with the “V” and “A.”
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