A Chayhana is a Central Asian institution whose name can be translated into English as tea-room. It’s a place where people hangout and socialize drinking tea.
This concept is successfully brought to life on the brand identity of the Uzbek vodka Chayhana by Brandbox Branding Kazakhstan who says that the inspiration for this design came from the Uzbek fine arts heritage.
The bright patterns on the labels are very common motifs in the Uzbek folk art, but Brandbox Branding adds a modern touch to these otherwise traditional designs. All the varieties bring art to the table and the studio cleverly succeed in creating pieces of art for an otherwise everyday product of the Uzbek life.
