Lavernia & Cienfuegos designed the packaging for U1ST, a beauty brand known for pushing consumers to put their skin first. The oversized, dynamic logo creates a straightforward and bold identity system that also feels as functional as the products within. The emphasized approach is gripping and ideal for creating a story on the shelf amongst the sea of other products.

U1ST is a brand that was born with the purpose of creating a makeup line with properties and ingredients that take care of the skin and that is not only concerned with beauty.