“As consumers become increasingly savvy, they are identifying and leveraging many different sources of information channels to optimize their own shopping experience. The SoMoLo (social, mobile, local) consumer, for example, makes purchasing decisions with the input of a powerful network of contacts.”

At The Dieline Package Design Conference 2013 keynote speaker Steve Kazanjian, Vice President of Global Creative for MeadWestvaco (MWV), gave an alarming talk in how CPG sales are expected to grow at a 25% compound annual rate from 2012 to 2015. Now more than ever, the emergence of new hybrid retail channels will forever redefine the role of packaging in a dynamic and evolving marketplace. Read on to learn more about the role of product packaging in the digital marketplace.

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