In partnership with Reese’s design team, Turner Duckworth refreshed the brand’s packaging system for the ice cream line. The new, playful packaging system leans into the brand’s well-known confidence through bold pattern play, a stark orange background, and drool-worthy food imagery that captures the delectable moment of the first moments that ice cream begins to melt. The new aesthetic better represents the Reese’s brand and honing in on the product story for the ice cream line.
Turner Duckworth, the global design firm with offices in the U.S. and U.K., recently partnered with Reese’s, the number one confection brand in America and their partner, Unilever Ice Cream to refresh and create a new packaging system for the Reese’s Ice Cream product line.
