• Turner Duckworth London recently refreshed the brand identity for the Chicago-based deli brand Greenridge.
• Working with brand animation studio FormPlay, Turner Duckworth turned Greenridge founders Michael and Sebastian Madej into cartoon mascots for the brand, adding personality and levity to the brand.

Greenridge is a Chicagoland meat and deli brand founded in 2008 by brothers Michael and Sebastian Madej. The brothers had a desire to produce artisanal meat and cheeses inspired by their Italian and Polish heritage. Greenridge’s products are handcrafted, going so far as to import European spices and blend them in-house, use regionally sourced meat, trim by hand, and employ artisanal methods.

Recently, the brand enlisted the London office of Turner Duckworth to update the packaging and branding.