When it comes to energy bars and hydration mixes, “delicious” isn’t the first word that comes to mind. Many performance nutrition brands lean into the efficacy of their products and the benefits athletes get when consuming them versus the flavors—which might be bearable at best or chalky, dry, and unappetizing at worst.

While a saccharine-sweet sports drink might not taste incredible, it at least gets the job done, right?

Skratch Labs’ products are different from the average sports nutrition brands. Until founding Skratch Labs in 2012, Dr. Allen Lim worked on the Pro Cycling Tour as a sport scientist and coach for professional cycling teams. Most of the pre-packaged sports nutrition options available to his athletes contained heaps of artificial ingredients, which in turn causes gastrointestinal distress—not ideal for high-performance athletes.