As the years tick by, I’ve learned to accept that while I’m getting older and (hopefully) wiser, the years are getting dauntingly shorter. Of course, I realize that February is only a mere 28 days long, but the fact that it’s over and the year is swiftly moving forward is unfathomable.

This month, the packaging world saw the lemon-lime soda wars commence, endless orange packaging, maximalist pattern play, and, of course, limited-edition Valentine’s Day extraordinaire. Below you’ll find the top packaging stories from the past month, and if you’re interested in diving into the trends we saw, be sure to check our dedicated, tell-all Instagram reel.