BACKGROUND

Ecolor is a colored pencil brand for individuals who consider and support the environment and sustainability. Featuring an eco-friendly dieline, the package structure is consisted simply of folding techniques without the use of adhesive materials. It can also save paper in the process of manufacture by having one piece of paper folded instead of numerous to build the structure. It contains woodless colored pencils, adherent to the eco-friendly quality.

DESIGN STRATEGY

The package design and structure of the product were created based on the concepts of ”sustainable” and ”eco-friendly.” One crucial element of the design was to display information about the 36 colors of the pencils. Using recycled material such as craft paper was not an appropriate solution as the material lacks reasonable quality and price, furthermore, as it hinders visibility of the colors. The paper folding technique emphasizes durability of the structure as each fold tightly holds a pencil, and maximizes the use of a piece of paper.

Designed By: Jay Jeon

School: Academy of Art University

Instructor: Michael Osborne

Location: San Francisco, CA