Cracker Barrel May Have Ditched Its New Logo, But These Designers Have Some Ideas

Published

August 27, 2025

Filed under

Design News & Trends, For Brands, Redesigns

The entire conversation around the Cracker Barrel redesign is exhausting.

And, hey, they went back to the old logo anyway. Design’s job is done, right?

Well, maybe not. Because while the brand scrapped its $700 million refresh (or at least the logo), Cracker Barrel’s perception as a dusty brand needing to claw its way back to relevance (beyond being a point of outrage for folks) remains.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.