TEAM DR JOSEPH’s Simple Approach To Beauty Packaging Is Highly Intentional

Published

January 31, 2023

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Simple packaging can easily be mistaken for “bland” packaging, however, TEAM DR JOSEPH’s minimalistic take is anything but bland. Headless Horse designed the skincare brand’s packaging with sustainability in mind, which is reflected through the straightforward design and no-frills aesthetic. When it comes to skincare, less is often more, highlighted through the sans-serif typography and lack of color. This packaging system is simple, but it’s highly effective and most definitely intentional.

Editorial photograph

We were approached by TEAM DR JOSEPH to create a refreshed identity. Our objective was to develop an identity and packaging design to be both sustainable and sustained. An identity which was in alignment with the quality of TEAM DR JOSEPH’s formulae, and helping articulate the family’s attention to detail and commitment to producing result-driven skincare — sustainably.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover