Augmented Reality (AR) has slowly made its way into our everyday lives, whether it’s on wine bottles like 19 Crimes and Rabble, or Pokémon Go!, an AR game that attracted thousands of people around the globe in child-like wonder.
Now, Jack Danielâs Tennessee Whiskey is stepping into this new frontier with the release of an AR app that turns the labels of the bottles into pop-up book style dioramas depicting the story of Jack Daniel and the process of making whiskey.
âIn todayâs world, itâs important for us to reach fans and consumers where they are,â said Jeff Cole, Modern Media Director for Jackâs Daniels. âThat means sharing content thatâs unique, interesting and relevant through a variety of digital mediums. In 2016, we launched an immersive Virtual Reality experience, and in 2018, we launched our official podcast Around the Barrel. This new AR experience is taking our brand storytelling to the next level.â
