Tapping into old-school athleticism, Teakoe’s packaging system is reminiscent of the 80s. The packaging is designed by Lamora Design, and the striking color palettes and playful illustrations drive the design home. And while old-school aesthetics inspires the design, there’s a contemporary touch that allows the brand to feel absolutely timeless.
Starting with our “Recreational Refreshment” strategy, we took the brand into a space of play and activity. Naturally, since our brewing methods are “old school,” it made sense to tap into the same old-school spirit of the athletics world. Bold typography that cuts right through the clutter to communicate our main proposition, along with a simple and direct illustration style. Both are supported by distinct and memorable color palettes identifying each flavor. These cans are dressed in uniforms, not wraps. Each flavor has its own team. Consistency within these elements allows us to expand the lineup while showcasing a diverse range of flavors.
