We’ve all come a long way in reducing waste – but could we be doing more with what we have? By thinking bigger about our circular production process, we not only ‘recycle’ but truly turn waste into treasure.

Idea

‘Spirit of Heineken’ is a limited-edition run of crafted spirit, made with the alcohol extracted during the Heineken 0.0 brewing process. Not just recycled or reused, but a treasure recreated.

We have created a real icon of treasure, designed in collaboration with Royal Delft Porcelain, (The Dutch ceramic experts), and crafted with the finest attention to detail.

A precious, minimalistic design that follows the iconic shape of our new logo and embodies the journey from waste to treasure. To spark the conversation about transformation – in the true spirit of Heineken.