Waveland is a premium CBD tea brand that blends quality ingredients with sustainably grown, broad-spectrum hemp. For a category that didn’t exist a few years ago, both in interest and in the number of brands available, Waveland’s packaging and branding had to stand out and convey the kind of CBD product that is functional with a casual, artful vibe.

“There was a mandate to work without relying on common wellness tropes,” explains Orion Janeczek, senior designer at agency Portland, Oregon-based OMFCGO. Waveland tasked OMFCGO with creating the concept, name, brand identity, packaging, and photography, with Mona Creative as their public relations team. “There are tons of CBD brands out in the world, and many share a similar lens and vision. Our brief was to create a brand that could leverage beautiful design and positive storytelling to effectively market a unique, niche product, all without making overstated and expected assertions.”