Luminous Design Group was tasked with creating the packaging design for the artisan coffee brand, Taresso. By emphasizing the distinct aspects of different personalities, the branding creates a tight emotional connection with consumers. Furthermore, the orange and pink color combination is quite zesty, and pairing the color combo with an all-caps, psychedelic-inspired typeface creates a buzz-worthy packaging system

We were tasked to design the capsules’ series for Taresso Artisan Coffee Roasters, a Greek specialty coffee brand. As coffee is a communal experience that brings together different people from motley demographics and backgrounds, we emphasized on the distinct aspects of different personalities.

Edgy and sometimes threatening, Coffeeheadz, unified by their common recognition that coffee is a special moment during one’s day, are carrying the message that around a coffee cup, even the most suspicious faces are becoming familiar.