Swarovski has teamed up with branding agency General Idea this holiday season to create a stunning holiday campaign. Beyond Bella Hadid starring in the campaign, the gift boxes are octagonal, representing a sense of playfulness and preciosity to symbolize magic and creativity. In addition to the creatively shaped gift boxes, the pastel hues add a touch of whimsy, ideal for the cheerfulness of the holiday season.

Excited to share with you Swarovski’s latest holiday campaign in partnership with branding agency General Idea, starring Bella Hadid. This campaign denotes a continued partnership with General Idea and Swarovski Creative Director Giovanna Engelbert on her quest to further elevate the brand.