This week, the Museum of Brands, Packaging, and Advertising in London unveiled their latest exhibit, Pack The Future, an in-depth look at sustainable packaging. With 8 million tons of plastic dumped into the ocean every year and a swirling vortex of garbage in the Pacific estimated to be the size of Texas, it’s a much-needed primer on what package designers can do to help lessen their environmental footprint.

We spoke with the museum’s Chief Executive Chris Griffin about their new display and some of the innovations that have been made around sustainable packaging.

What prompted you to have a sustainability exhibit at the museum?