The new Magnum visual identity will have you drooling over thick crackling chocolate faster than I can ask, “Who wants ice cream?” The brand has worked with Sunhouse Creative, the branding and design agency located in the UK, since 2011, making for a successful long-term partnership. This latest brand refresh intends to recapture the brand’s distinctiveness by pushing the limits of what it means for a brand to be luxurious, intrepid, and confident. The design captures all of these high-end qualities and strengthens the brand’s standing of being the most iconic ice cream on the market. Now, who wants ice cream?

Magnum has updated it brand expression, reinforcing its status as the world’s most iconic ice cream. Crafted by its long-standing partners at Sunhouse, the new identity evolves the idea of pleasure as an exclusive privilege to pleasure as a liberation to be enjoyed by all.