Studio Majoran is a catering service which serves an interesting mix of traditional German cuisine presented and packaged in a traditional Japanese aesthetic. The design team Malwin Béla Hürkey and Lennart Engelmann worked together to create the Studio Majoran brand, and they’ve done a great job capturing the simplicity associated with Japanese style.
“Studio Majoran orientates its cooking and appearance on traditional Japanese comities. Not in the manner of its ingredients, rather than on its ceremonial appreciation of the meal. Time, calmness and modest beauty.”
The logo mark is a clever design that pays homage to the old asian Inkan-Seal. Circular in shape, stylized letters spell out “Studio Majoran” in what could pass for Japanese characters. The signet is represented in the traditional red color of Inkan-seals and has been used throughout all of Studio Majoran’s materials such as tablewear and on the packaging.