If these past two years have taught us anything besides always keeping a stash of toilet paper at our homes, it’s that handsoap needs to be an integral part of our daily routine.

PYNE is a conceptual brand of handsoap inspired by the shape of pinecones, and each scent of the line takes inspiration from pine. Further inspired by the plant, the soap is designed to be a refill packaging system, so once the product is finished, the user simply refills it with supplied “seeds” and then mixes it with water.

This packaging design by Ömer Taha Döver inspired by the environment; it also ensures that we are doing everything we can as consumers to protect it. A gorgeous concept in both creativity and execution.