Inspired by the aroma of walnuts, Kerem ?nak’s entire conceptual hairline takes cues from the earthy nut. Everything from the shape of the hair care line’s packaging to the neutral tones to the curves found within the sides of the bottle, every detail is well-considered and beautifully executed. Finding inspiration in places others might not is a fabulous way to achieve a unique design and design approach, as proof in Kerem’s work for Naut.

Naut is an imaginary hair care product family with walnut aroma, which includes a total of nine products in three types and three sizes. The first two types are shampoo and hair conditioner, while the third type is a premium deep conditioner i.e. a special edition.