The packaging concept for Milky Mood shows just how much personality a typeface can inject into a brand.

The choice to use an ‘O’ with eats really drives home the natural element of the product. The unique patterns for cow spots and the gradients provide a firm identifier for each milk flavor in a way that enhances the brand design rather than distract from it.

“Thanks to the advertising cliche, we get used to thinking that all cows are black and white. But there are a lot of cow breeds. They have different colors, and the fat content in the milk they produce is also different. Each type has its special taste and health benefits.